Facebook will launch AR effects, triggered by various objects

Facebook will add AR effects, triggered by various real world objects and landmarks, such as roads, hills… and movie posters! This will happen in the not-so-distant future, as a demo of the feature, which is currently in closed beta, made an appearance on YouTube.
As a part of the promotion of the upcoming “Ready Player One” movie, Facebook will let users scan the movie’s poster using an effect found in the app’s camera, in favor of some AR goodness, as shown in the video above. What if you can’t find the movie poster in real life, though? There seems …

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