OnePlus will change up its branding this week, new logo leaks early

For the past six years, OnePlus’ branding has remained pretty consistent: same logo, same red/white color scheme, same fonts, etc. According to Pete Lau, the company’s CEO, that’s all going to change this week, though.

In a post on the OnePlus community forums, Lau announced that the company will change up its brand visual identity on March 18, 2020. According to the post, the community members are learning this at the exact same time as OnePlus’ employees. Lau explained that this is because the community is part of the “family” and deserves to know about this change at the same time.

Lau does not give any descriptions or examples of how OnePlus’ branding will change. He does hint, though, that this branding change will be significant.

However, we’ve already seen an alleged leak of the company’s new font and logo, and they look…well…the same? Yes, the font is definitely different and yes, the logo has some subtle tweaks, but this is hardly Federal Express becoming FedEx.

See the leaked logos for yourself below (via 9to5Google):

OnePlus Branding Change 2020 3
OnePlus Branding Change 2020 2
OnePlus Branding Change 2020 1

Now, to be clear, these are leaked images and very well could be wholly inaccurate. It’s also unlikely OnePlus’ branding would change from the red and white to a simple black and white, as that would be pretty boring.

Luckily, we won’t need to wait long to find out, as March 18 is just two days away. What do you think? Are you ready for a OnePlus branding change, or is this just a weird flex? Let us know in the comments.

More posts about OnePlus

oneplus 8 pro 5K render onleaks

OnePlus 8 series: All the rumors in one place (Updated March 16)

OnePlus 7 Pro cameras with logo

OnePlus 7 and OnePlus 7 Pro get Oxygen OS Open Beta 10 with Feb security patch

OnePlus 7 mirror gray back and OnePlus 7 Pro nubula blue

OnePlus 8 launch could happen April 15, but one device could be missing

OnePlus 7T in glacier blue and frosted silver with OnePlus 7T Pro McLaren edition

OnePlus 7T, 7T Pro gets first Open Beta, along with Live Caption

oneplus 8 pro render by onleaks showing punch hole display

More evidence for OnePlus 8 with Snapdragon 865, Verizon support

OnePlus Logo OnePlus 7T Pro

OnePlus CEO confirms 8 series will all be 5G capable, but also more expensive

OnePlus 7T Header Image

OnePlus 7T review: The pro you always wanted

Google Pixel 4 XL vs OnePlus 7T home screen in hand

Best Android phones (March 2020)

OnePlus 7T Pro color haze blue

OnePlus 7T Pro review: Very good, but too similar?

oneplus 8 pro 5K render onleaks

Software teardown suggests OnePlus 8 will land on Verizon

      %d bloggers like this: