Samsung official says ‘nothing has progressed’ for Galaxy Fold launch event

According to an unnamed Samsung official speaking with The Korea Herald, there haven’t been any formal preparations for the relaunch of the Samsung Galaxy Fold since April, when the company announced the delay of the foldable phone’s launch.

“If we are running such a media event this month, we should be doing something by now,” said the unnamed Samsung employee. “Nothing has progressed since the April delay.”

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The official is likely referring to the planning of a launch event for the device. These events usually take weeks or months to plan and organize. If Samsung isn’t already working towards a launch event, it’s very unlikely there will be such an event in June or even July.

So far, Samsung has used terms such as “soon” and “in the coming weeks” when referring to a new launch date for the Galaxy Fold.

If Samsung doesn’t launch the device before July then it will be faced with three choices:

  • Launch the Galaxy Fold alongside the Samsung Galaxy Note 10, which we expect to launch in early August.
  • Postpone the Galaxy Fold launch until after the Note 10 launch.
  • Sneak in a launch before the Note 10 event.

Of those three options, the first one seems the most likely. However, Samsung could elect to not have a launch event at all: it could simply send out a press release and very quietly relaunch the Samsung Galaxy Fold. If that is the case, that would explain why there are allegedly no plans moving forward for a launch.

We reached out to Samsung for a statement on these questions and will update the article should we hear back.

NEXT: Samsung Galaxy Fold issues: What’s happening and what is Samsung doing about it?

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