Snapchat will soon feature community created AR effects

Back in December, 2017, Snap released its second app called Lens Studio. It was essentially a toolkit for Windows and Mac that allowed users to create their own AR effects, which could be further used and shared on Snapchat. In an attempt to further popularize the user created AR effects, called Lens, Snapchat plans to feature them on its main screen.

Starting late March, Snapchat will show a selection of community created Lens on its homescreen. Clicking on any of the AR effects will show you a window, including the creator’s name and a “created with Lens Studio” tag. Snapchat’s …

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