Tinder’s development team is working on a number of new features intended to enhance the dating experience through location services and artificial intelligence. In an investor call yesterday, Greg Blatt, CEO of Tinder’s parent company Match, said that the next goal for Tinder is to go beyond just “a swiping machine”, and instead “blur [the] lines” between digital and real-life dating.
How exactly the location-based features will factor into the Tinder experience is anyone’s guess, as Blatt didn’t go into too much detail. However, he did confirm that the changes will arrive in early 2018 and promised that they will create “a rich dynamic content experience bringing you deep into the activities of the people you’ve already matched with.”
As this was an investor call, it’s likely that any geolocation features have also been designed to have a knock-on effect on Tinder’s bottom line. Perhaps sponsored date locations are on the cards? I hope not, that sounds awful.
Blatt was equally vague about the proposed AI features, although it seems like it’ll be used to improve Tinder’s match-making systems and offering a more personalized experience by examining user app data.
There were also hints that machine learning AI could be employed behind the scenes as a way of leveraging and expanding its premium services like Tinder Plus and Tinder Gold.
In an accompanying earnings report for this past quarter, Match, which also owns PlentyOfFish and OkCupid, saw its total revenue hit $343 million – a 19% rise year over year. Tinder is still far and away Match’s most popular service and the increase in paid app users has rocketed, with 476,000 lonely hearts subscribing to the premium tiers in Q3 2017 alone.
What do you think of the mooted new features? Is AI-assisted dating the future? Let us know in the comments.
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